The name of the brand has attracted mixed responses since it was unveiled. Former Dragons Den star Duncan Bannatyne branded the name "nonsensical", while some royal watchers have called it "pretentious."
But a source close to Meghan says the Duchess believes the name is "authentic." They told PEOPLE: "Meghan finds the name American Riviera Orchard perfect.
"It feels authentic to her. She can't wait for the website to launch."
Meghan was seen baking in the page's Instagram story. (Image: Instagram/American Riviera Orchard)
The name American Riviera Orchard is a nod to her home in Santa Barbara, California. It is called the American Riviera due to its climate and scenery.
The branding also features a new logo, and the Instagram page had a trailer on it, which showed Meghan baking and arranging flowers.
PR expert Ryan McCormick recently told The Mirror that Meghan's new brand has "red flags".
The brand's logo was also unveiled on Instagram. (Image: Getty)
He said: "From a PR perspective, I don't find the launch of American Riviera Orchard impressive in any capacity. The company's Instagram page has over 518,000 followers. I'm highly suspicious that most of those followers are fake.
"Why? Aside from the fact that a half-million people started following the account in such a short window, they don't show the number of likes on each post. This is a major red flag."
He added: "When you go to American Riviera Orchard's website is there a mission statement, a product line, anything about the company? No.
"There is a place where you can sign up for our email address. I think Meghan blew a big opportunity here. If she had products ready to do and then got all this attention, sales would probably be healthy."
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