Meghan Markle's new jam 'promotion' by Prince Harry's pal slammed as 'cringe and forced'

By Hanisha Sethi, News Reporter

Meghan has launched a new brand (Image: Getty)

Meghan Markle's new strawberry jam product is being enjoyed in Prince Harry's best friend's household, but royal fans think its promotion feels too "forced".

Polo player, Nacho Figueras, posted a picture on Instagram of himself eating jam on toast, while posing with Meghan's new product which clearly showed her brand label - 'American Riviera Orchard'. His caption read: "Did I tell you I love your jam?"

Meghan distributed her 50 special jars of jam to friends and influencers including Nacho's wife, and socialite, Delfina Blaquier as Meghan looks to establish herself separate from the Royal Family and her career in Hollywood.

Fans have been quick to criticise how Meghan has chosen to promote her product. Under Nacho's social media post, one fan wrote: "Sorry if this offends, but Meghan should not be using others to promote herself."

User @ronalddonald41 wrote: "Really cringe worthy embarrassing."

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Instagram user, @ainsleyhayes19 also wrote: "Now it’s getting a bit forced.. just sayin’."

The jam jars have been hand-numbered between 1-50 and it is unclear how much they will retail for or when they will go on sale.

However, Meghan Markle's latest business move has boosted sales for King Charles's own version of the product, it has been claimed. The monarch sells a range of preserves and savouries through the Highgrove Shop - a place which includes gifts inspired by the King's personal interests and his award-winning garden as well as royal memorabilia.

His Highgrove Organic Strawberry Preserve, which costs £6.95, was reportedly sold out on Tuesday, just hours after Meghan released her product on Monday.

Delifina and Nacho were pictured with Meghan and Harry at the Royal Salute Polo Challenge benefitting Sentebale at Grand Champions Polo Club on April 12.

Polo will be the subject of a new Netflix series which will see the Duke and Duchess acting as executive producers. The show will be made by the couple's Archewell Productions company and will give "unprecedented access to the world of professional polo" and the US Open Polo Championship in Florida, Netflix said.

Harry and Meghan attended the glitzy Sentebale polo match (Image: PA)

With regards to the new series and speaking to Hello! Magazine, Nacho shared just how much playing polo means to Prince Harry: "We've been working on this for a long time. It was always Harry's dream and passion to share with the world, what it takes to be a really competitive polo player and show polo at the highest level."

Harry and Prince Seeiso of Lesotho co-founded Sentebale as a response to the needs of children and young people living in Lesotho.

Sentebale has since expanded its operations to Botswana and works providing support for young people living with HIV, Aids and mental health issues and training related to career development, entrepreneurship and education.

Polo events have raised more than £11.4 million for the charity.