Meghan Markle's new jam has 'royal feel' as she continues to leverage elite connections

Meghan launched her new jam by sending 50 personalised jars to friends and influencers. (Image: Getty)

A royal commentator said that Meghan Markle is playing on her British and regal connections to market her new jam brand, giving it a "royal feel".

Meghan launched her new range of jam, to be sold through her lifestyle brand American Riviera Orchard, by sending 50 personalised jars to specially chosen friends and influencers.

Though it appears the jam will only be available in the US, PR guru Pauline MacLaran said the Duchess is utilising her ties to Britain in the aesthetic and branding of the product.

She told Daily Express US: "Although the product appears strikingly simple in its presentation, there are underpinning associations that are likely to appeal to Anglophiles in the US.

"This sense of Britishness is also consistent with her continued use of her title and the royal feel around the gold and white crest and lettering that denote her brand name."

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Fans and royal commentators have also drawn comparisons between Meghan and the King's jam. (Image: Getty)

MacLaran called the jam, expected to be the first in a long line of products sold on American Riviera Orchard, an "interesting" product to go with.

The royal expert pointed to the "symbolic significance" of picking strawberry jam specifically as opposed to other fruits, as well as their ties to Britain.

She explained: "I think Meghan’s choice of strawberry jam is an interesting one as her first product.

"Strawberries have lots of symbolic significance dating back to Roman times when they were thought to have medicinal powers as well as associations with love and the goddess Venus due to their heart shape."

Though Meghan has lived in the US with Prince Harry since 2020, MacLaran noted the distinctly "British feel" her strawberry jam has, once again leveraging her past connections to the Royal Family.

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She concluded: "Strawberries have a very British feel, with strawberries and cream being traditional Wimbledon Tennis Tournament fare. Let’s not forget that very British afternoon tea treat - a scone with strawberry jam and clotted cream."

The jam is not yet for sale, only the lucky 50 people selected by Meghan have been able to try it, but experts have said it could come with a staggering three-figure price tag.

Former BBC royal correspondent Michael Cole claimed she could market the jar for £200 each. He told GB News: "I'm not sure a single jar has been sold yet and we don't even know what the price is going to be.

"There's a celebrity supermarket called Erewhon which is nowhere back to front and they sell jars of honey that have been made by the bees owned by celebrities for up to £200 ($250) a jar. This is getting very serious. She's got to make money."