Meghan Markle's 'clunky' new lifestyle brand name leaves fans baffled and 'backing off'

Meghan shares video on American Riviera Orchard's Instagram

Meghan Markle has left her fans quite puzzled over the "clunky" name of her new lifestyle brand American Riviera Orchard, with several taking to social media to share their confusion.

On Thursday, the Duchess of Sussex quietly unveiled her new venture on Instagram through a hush-hush new account and a brief video clip.

The surprise reveal showed that the 42-year-old heavily invested in her newest venture, American Riviera Orchard. It's speculated the brand will focus on home, garden, food, and lifestyle topics.

Meghan had successfully developed a brand known as The Tig before joining the Royal Family.

However, unlike the simple train of thought behind her previous branding, Meghan's most recent venture seems a bit more complex for some to grasp.

READ MORE: Meghan Markle tipped to 'make six-figures' within weeks of new brand launch

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Meghan Markle's new lifestyle brand name as left many people scratching their heads (Image: GETTY)

Public reaction to the brand name has been swift, with one critic writing on social media platform X: "Meghan Markle's inability to name things continues, this time with the mouthful American Riviera Orchard, which is a horrible name. Too long and not catchy at all."

One person responded: "I have totally supported Meghan but this has me backing off any admiration.

"The name American Riviera Orchard is terrible and very off putting; the video is beyond bad. I agree who is the target audience? Not the average hardworking American woman."

Meghan Markle quietly unveiled her new brand American Riviera Orchard via Instagram (Image: GETTY)

One more commented: "I'm sorry but American Riviera Orchard is the clunkiest brand name I've heard in a long time. All nine syllables just roll off the tongue."

When the Instagram account first popped up during the week, it made waves with a nine-square mosaic of the logo. This was followed by a video story where Meghan was picking flowers and cooking up a storm.

The bio of the brand's Instagram page reads: "By Meghan, The Duchess of Sussex. Established 2024."

The account has already amassed nearly a half a million followers.

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