Meghan Markle's American Riviera Orchard 'could make seven figures in under a year'

1 week ago 21

The Duchess of Sussex has launched her first product from her lifestyle brand American Riviera Orchard - a luxury jar of strawberry jam.

00:45, Thu, Apr 25, 2024 | UPDATED: 00:54, Thu, Apr 25, 2024

Meghan Markle and her jam

Meghan Markle and her jam (Image: Getty/Instagram)

Meghan Markle has been tipped to rake in a staggering seven-figure sum from new lifestyle brand American Riviera Orchard after announcing her first product - a luxury jar of strawberry jam.

The lifestyle brand - set to produce a variety of home, health and food products - was revealed last month.

She has since delivered the jam to 50 influencers and friends, including fashion designer Tracy Robbins and former Suits co-star Abigail Spencer, for their review.

PR guru Mayah Riaz expects the venture to be a financial success and lead to the expansion of pantry essentials on sale. Commentators are comparing Meghan's products to the likes of LeBron James or Julianne Moore honey which sold for as much as $250.

Riaz told The Mirror: "It has already been reported a single jam jar could cost three figures. I believe that is entirely likely from what we have seen so far. This is not rare for a celebrity brand.

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LONDON, ENGLAND - APRIL 19: Meghan Markle attends the Women's Empowerment reception hosted by Foreign Secretary Boris Johnson during the Commonwealth Heads of Government Meeting at the Royal Aeronautical Society on April 19, 2018 in London, England. (Photo by Chris Jackson - WPA Pool/Getty Images)CHOGM London 2018 - Day 4 (Image: Getty Images)

"Therefore, my estimation is that American Riveria Orchard in under a year could make Meghan seven figures. It is entirely possible for the brand to make multi seven figures by the end of next year."

On the types of food products expected to appear on supermarket shelves, Riaz believes honey could be debuted alongside a variety of jams.

She said: "I think we could see a range of limited edition jams, in a variety of flavours being launched.

"It is possible that Meghan that we may see Meghan bring out American Riviera Orchard honey - which would be limited edition.

Meghan Markle's jar of strawberry jam

Meghan Markle unveils first product from new lifestyle collection American Riviera Orchard with 50 influencers sent her strawberry jam - including fashion designer Tracy Robbins and Argentine socialite Delfina BalquierMeghan Markle has launched the first product from her new business venture American Riviera Orchard as she sent 50 influencers a jar of strawberry jam.Fashion designer Tracy Robbins and Argentine socialite Delfina Balquier are among those who have posted an image of the product on their Instagram Stories today.Mrs Robbins and her husband Paramount boss Brian Robbins are friends with the Sussexes and invited them to the Bob Marley film premiere in Jamaica in January. (Image: Instagram)

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"Essentially, from the clues we have of the brand so far, Meghan may launch a variety of cupboard favourites.

"Along with jams, honey, she may possibly even create sauces and pestos.

"Essentially items which are seen as luxury and would sit well in hampers. They would also be ideal items for gifting - if you can get your hands on them."

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