Iceland has revealed its £10 mega deal is back, and customers can save money on over 150 items.

06:55, Thu, Mar 26, 2026 Updated: 07:03, Thu, Mar 26, 2026

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Iceland has an attractive deal for shopers (Image: Getty)

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Iceland has brought back its popular 10 for £10 deal, allowing customers to save money on more than 150 products. Iceland is one of the major supermarkets in the UK, and is mainly known for its wide range of frozen foods. According to data company Scrape Hero, Iceland currently has 976 stores across the UK. The deal is available in all stores across Britain and online. Some of the items in the deal are exclusive online, so check before you commit to purchasing them in stores.

The deal allows customers to save up to £15 on items, compared to purchasing them individually. Customers can select any items from the range, which includes frozen foods, refrigerated meats, bread, yoghurts, and refreshments. Choose any 10 of these items, and they will cost £10 collectively. The savings can add up quite quickly, with some high-ticket items available at the budget supermarket.

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Customers can save on 150 items (Image: Getty)

For example, there is the Nomadic Yoghurt & Oat Clusters Double Choc 169g, which is normally £1.65 individually. There is also Warburtons 5 Original Bagels, which normally cost £1.90 per pack.

With the deal, these items work out at £1 each. Other items included in the deal are:

  • Utterly Butterly Lightly Spread 500g (£1.65)
  • Sheldon's 6 Lancashire Oven Bottom Muffins (£1.50)
  • McGhee's 6 Scottish Morning Rolls (£1.20)
  • Warburtons 9 Original Crumpets (£1.40)
  • Iceland 8 Tortilla Wraps (£1.25)
  • Muller Light Choc Pot Cholate & Caramel Dessert (£2.30)
  • Iceland 5 Rashers (£1.25)
  • Warburton's Medium Half & Half Bread (£1.40)

The full range of items included in the deal can be viewed on the supermarket's website.

The popular deal is part of Iceland's ever-rotating offers. Throughout the year, it also gives customers the option to buy 5 products for £5 and 15 products for £15.

Iceland's offers are often only for a limited time, so customers shouldn't wait around to take advantage of the deal.

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Iceland is among the supermarkets in the UK that have recently closed branches. Last year, the closures included its stores in:

  • Margate, College Square
  • Inverness, Rose Street
  • Shotton, Chester Road store
  • Inverness, City Centre store
  • Shenley Road, Borehamwood
  • Alphington Road Retail Park, Exeter

Additionally, it recently closed its store on North Road in Durham, as well as its store on Clapham High Street in London.