The Instagram account featured a logo, a bio that said "by Meghan, the Duchess of Sussex" and linked to a website where people can join a waiting list.
As of 7.30 am UK time, the account had 322,000 followers.
Meghan Markle launched American Riviera Orchard, her latest brand (Image: Getty)
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The news of Meghan's latest relaunch went viral on social media with royal fans having divided opinions on her latest venture.
Some people praised the duchess for her latest move, whereas others criticised her for using her royal title in the bio.
One user said on X: "She needs to drop the duchess of sussex(sic). It’s absolutely ridiculous and cringeworthy." while another one noted: "She would be nothing without the royal title or she wouldn’t be using."
A third one commented: "Oh really? Since when does the USA have a Duchess? We don’t recognize Titles here!"
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A fourth one added: "She has to be ashamed of using the Royal Title after all..."
Meanwhile, there were others who viewed the latest launch positively.
One user wrote on X: "I am so happy! I wanted her to reopen The Tig but I’m looking forward to this even more."
Another one added: "So excited to see what she has in store." while a third one chimed: "188k followers , its gonna be huge, love this for her.(sic)"
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